I did not watch the MTV Video Music Awards 2013, or 2012, 2011, etc. I don’t think I have ever watched it. However, the morning after tweets, and Facebook posts are always the same. Equal amounts of love and hate, depending on age range, demographic, and musical acumen of the poster.
The issue is not the quality or shock value of these pop tarts, but the sugar rush of the audience for this kind of entertainment. And I use that term endearingly. This is entertainment folks, that’s it. It’s intended to provide immediate gratification, with zero retention, other than the aftershocks of sexual deviance, and perversion. On that level, it works.
This is what pop music is now, and if you think about it, it has always been this, as far back as Elvis. Elvis was to the 1950’s, what Miley Cyrus and Lady GaGa were last night. Something to talk about the next day. Even The Beatles on Ed Sullivan provided the same results. Pop music relies on this path to create a buzz.
Unfortunately, it’s the image of a young girl in sexually provocative poses, instead of young adult men in suits, gyrating hips. We have sunk to the lowest level of depravity. No wonder young girls have such low self-esteem if a half-naked Miley Cyrus is depicted as the role model. Shame on her, her family, and the slime that represent her.
I have no problem with those who seek attention on a large scale. I find it fascinating. The thing that I always look for, as a music fan, is what do they do next. How do they follow up this sudden boom. Many fade, many spend the balance of their careers trying to reproduce the success of the initial bang.
Some change direction, experiment, and fail, commercially. These are the ones I find most interesting. It’s almost as if they found success by accident but use that base audience to explore their own creative endeavors. These are true artists. Sadly, there aren’t many.
I continue to keep my eyes on the current crop of pop stars in hopes at least a few of them will surprise me. Unfortunately, I have my doubts.
If the music industry continues to ignore creativity and refuses to allow artists to cultivate their identity, we will always be subjected to this safe level of rehashed and refurbished crap. And if that doesn’t work, they will rely on being gross.
Radio is dead. The concept album is history. Experimentation is forbidden. I can only hope there will eventually be an underground movement and a new “Phil Spector” or “Berry Gordy” who has the money and ability to get it to a point where it cannot be ignored.
Otherwise, it’s over.